About

Art director

Brand strategist

Artist

Creative director with 10+ years of experience in strategic brand development and art direction within in-house creative departments and agencies.

Strong graphic design skills coupled with the ability to drive creative process from concept to completion and translate brand’s vision into tangible output across digital and print platforms.

Dedicated to creating compelling brand narratives that connect people and their aspirations and help companies be seen, heard and cherished.

Industries

Sustainable development, biotech, wellness, media

Key skills

Brand and visual identity development, art direction, creative leadership, illustration & graphic design, visual content creation, digital campaigns, typography, print design, video development, copywriting

Software & tool

Adobe Illustrator, Photoshop, InDesign; Figma, Keynote, Canva, Jira, Trello, Basecamp, Confluence

Personal attributes

Analytical and conceptual mindset, interpersonal communication, customer & solution focused, creative problem-solving, attention to detail, stakeholder engagement, time-management

Experience

^{Jun 2020 — present}

^{Creative director| Iseenow.co} ^{(branding studio)}

Managing branding projects from concept to completion and creating authentic brand stories based on the client’s vision and audience needs.

Developing brand elements, including brand platform, mission, positioning, story and visual identity.

Creating key messages and producing creative assets and design elements across digital and print platforms

Applying flexibility and methodical problem-solving approach, incorporating client feedback and managing deadlines.

Selection and recruitment of specialists necessary for the brand project implementation.

Selected Projects:

Leeners — biotech: developed brand platform, brand identity, logos, print & web design, guidebook, slogan & tagline.

Vbalance — mindfulness: provided creative and art direction and developed brand strategy.

365 Done — stationary: directed the rebranding process of brand identity, guidebook and print design.
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^{Art Director / Senior Designer| RBC Group} ⁽^{RBC Group}^{, established on June 17, 1993, in Moscow, is one of Russia's leading multimedia holdings with federal reach. As of July 2020, its website rbc.ru became the most cited Russian online resource, showcasing significant influence in both traditional and social media. )}

‍Led large projects, shaped creative strategy and collaborated with multidisciplinary teams.

Identified stakeholder requirements, facilitated brainstorming sessions within the creative team, presented proposals, justified design choices and secured final approvals.

Executed graphic campaigns for use across online and offline channels, integrated design elements and ensured brand consistency and excellence across all visual communications.

Selected Projects:
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‍RBC Pro — digital training platform: led the rebranding initiative, which included developing and implementing a comprehensive design concept across web, TV, and print platforms.

RBC Trends — cross-platform news project: created the visual strategy and core creative concepts and defined unique positioning which was implemented across magazine, website and TV.
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^{May 2016 — May 2020}

^{Graphic Designer / Illustrator | DE-TALLY Agency}^{(creative agency)}

‍Created high-quality print and digital content, including corporate styles, logo, infographics and social media assetsLiaised with clients from diverse industries, gathered their requirements and managed expectations through the project lifecycle.
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^{Jan 2015 — Feb 2016}

^{Bachelor of Graphic Design | Togliatti State University}

^Education