Leeners Biotech
Leeners Biotech develops medicines from idea to working production technology. They are innovations inspired by nature and life itself, modern and effective solutions in bio-pharmaceutical development.
Year
2022
Services
Brand DNA, Art direction, Visual identity, Motion design, Web design, Print design
Team
Creative/art director, strategist: Irina Chernyshenko; Brand designer: Daria Osipova; Motion: Vadim Sosnin; Сopywriter: Galina Evdokimova
The key visual of the brand is a container-molecule, which at the same time resembles both a part of the DNA chain and the final product — a pill with a drug. The corporate pattern tells a story about solving brand problems at the molecular level, following a system of sequences and strict connections in development technology. The play of the gradient is a connection with nature, borrowing from nature, while the use of cold and pure colors as the main colors is the control of a person and the subordination of chaos to the system in order to achieve the set goals.
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