RBC Pro
RBC Pro: a guide to industry content Business consulting for entrepreneurs and top managers. Everything about doing business from leading industry experts.
Year
2019
Services
Art direction, brand identity, motion design, event design
Team
Art director: Irina Chernyshenko; Graphic designers: Ksenia Turubanova, Elizaveta Taranina, Anastasia Katkova; Motion designers: Elizaveta Taranina, Ksenia Pleshkova, Head of design department: Evgenia Datsko; and RBC product design team
Road is the visual metaphor. Entrepreneurs, that following it, collect the best expertise for the development of their business: analytics, cases, instructions, trends. The identity uses graphics referring to the road aesthetics, arrows, dotted lines. The image color — yellow — symbolizes the midday sun and has a stimulating effect. To a greater extent, it is perceived by the left hemisphere of the brain and has a positive effect on the acquisition of professional skills.
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