RBC Trends: Education Economy
This trend is about mastering technologies that have not yet been created and being competent in professions that do not yet exist. How can a "learning individual" avoid becoming obsolete in a world where traditional benchmarks no longer work? What to rely on if there are no guarantees that past experiences will bring success in the future? How to build a business that moves faster than science and education?
Year
2019
Services
Art direction, Brand identity, Print design
Team
Art director: Irina Chernyshenko; Photo editor: Yulia Spiridonova; Lead designer: Polina Ivanova; Designers: Alexandra Ivanchikova, Maria Bazhanova, Turubanova Ksenia; Motion designers: Alexander Koksharov, Semyon Barkov, Andrey Shtuchny. Design manager: Evgenya Datsko; Made in RBC
The identity of "The Education Economy" is based on a metaphor for a high-quality and decent life. If earlier this path had to be passed linearly and only once, now it can be done in different ways and with almost an infinite number of attempts. We do not get a profession for life — instead, we constantly add to the set of competencies. This idea was visualized in the form of various segments symbolizing the diversity of competencies and forming a path. Each competence-segment is numbered, tied to a certain day and circles endlessly around the orbit of life. In identity we used polar colors: orange is the color of vital energy and blue is the color of wisdom and eternity.
No items found.