Just me, smiling at my new experience
Hello there! I'm Irina, a Creative director specializing in Brand Strategy & Art Direction. I believe good brand strategy and design can connect people with their aspirations, as branding helps individuals and companies be seen, heard, and cherished.

Selected Works

Vbalance

In an era of constant motion and endless opportunities, balance and sincere relationships are the key to well-being. VBALANCE is a community of like-minded individuals that unites those who aspire to live in balance and build trustful relationships.
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Leeners Biotech

Leeners Biotech develops medicines from idea to working production technology. They are innovations inspired by nature and life itself, modern and effective solutions in bio-pharmaceutical development.
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365 done

365 Done is a company that specializes in creating a structured system of checklists, planners, and cards that help people change for the better, step by step, encouraging them to become the best version of themselves.
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RBC Pro

RBC Pro: a guide to industry content Business consulting for entrepreneurs and top managers. Everything about doing business from leading industry experts.
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Galya Fedotova

Galya is a dedicated makeup artist with a background in marketing, who transitioned from the FMCG industry to the beauty sector, finding her true passion in makeup. She has significant experience working with wedding agencies, participating in major fashion shows in Milan and Paris, and styling at the Cannes Film Festival. Passionate about continuous learning and collaboration, Galya seeks to enhance inner beauty through her work and is open to new projects and creative partnerships.
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RBC Trends: Economics of Innovation

Innovation is not a new idea, but a new value. To turn an idea into a successful product, you need change agents and an environment that supports them. The trend of the innovation economy includes a lot of elements: new business models, processes, technologies and products, inventors, investors and managers, market conditions and government measures. Anything that helps or hinders the innovation economy.
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RBC Trends: Education Economy

This trend is about mastering technologies that have not yet been created and being competent in professions that do not yet exist. How can a "learning individual" avoid becoming obsolete in a world where traditional benchmarks no longer work? What to rely on if there are no guarantees that past experiences will bring success in the future? How to build a business that moves faster than science and education?
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RBC Trends: Sharing Economy

This trend is about how the sharing economy is changing people's habits and values, how it transforms businesses, and affects our perceptions of "well-being" as such. Ownership of things and objects is no longer a priority for contemporary people. Consumption is becoming more rational, and we increasingly prefer freedom of choice and mobility.
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Freedom, inspiration, creation to shape brands that make sense